E-Marketing or Electronic Marketing is also termed Internet Marketing, Web Marketing, Digital Marketing or Online Marketing. It is the method of marketing and advertising a product or service through the Internet. Apart from advertising and marketing on the Internet, it also includes marketing through e-mail. E- Marketing involves a range of technologies through which businesses are linked to their customers. E marketing and advertising is usually used together with traditional types of advertising such as the newspaper, television, radio and magazines.There are many types of e-marketing in which companies can use the internet for marketing. Specialized areas of e marketing include Web marketing, email marketing and social media marketing:
• Web marketing encompasses e-commerce, Web sites, affiliate marketing, Web sites, promotional or informative Web sites, online advertising on search engines, and search engine results via search engine optimization.
• Email marketing includes both advertising and promotional marketing efforts via e-mail messages to present and future customers.
• Social media marketing involves both advertising and marketing via social networking sites like Facebook, Twitter, YouTube.
Search engine optimization (SEO) is the optimization of landing pages within a website to increase the number of visitors. SEO or Search Engine Optimization encompasses the actions taken to ensure your website can be found in a search engine’s results page (SERP) when searching for words or phrases relevant to the content on your website. Usually a visitor searching for results does not have the time to go through all the pages that a search yields and clicks on the results on the first page of a Google search. SEO ensures that your website ranks higher in the search engine ratings so that it appears in the first or second pages of a search yield and more visitors access it.
E marketing also includes:
1. Article marketing
2. Video marketing
A company or brand through the help of these methods in e-marketing reach customer through the internet.There are many advantages of E-marketing. These are as follows:
There are many advantages of E-marketing. The return on investment is much better as compared to that of traditional marketing. E-marketing results in lower marketing campaign costs as the marketing is done through the internet. Emails are free, so are web pages on Facebook etc. The results of the campaign are speedy.E marketing can be easily monitored through web-tracking capabilities which make it extremely efficient.