If you want to spread the word about an event or happening, or product, one usually uses a press release. A press release is a written communication provided to the media that gives brief specific information about an event or circumstance or happening usually related to a business or organization. In reality, anything that is on purpose sent to a reporter or media source is termed a press release as it is information released by the act of being sent to the media. A press release can be sent to the media through a variety of means and it serves marketing and promotional purposes.
The main purpose of a press release is to promote something significant and specific. The media is informed by the press release about an event or product with the hope that it will pass on the information. If the media thinks the press release is newsworthy, which might interest the readers or benefit the community the community in some way they will run your press release. They might even consider getting an article written on it or an interview or a reporter seeing a story in it, might consider writing an article about it. Your press release may also be promoted by bloggers or tweeters who may have found it worthy of attention, making it appear in the social media.
A press release because it is run in a newspaper or media channel gains credibility and reaches a wide audience. A product can become a house hold name by being featured in a newspaper or on the media. And consumers are more likely to pick up your brand or use your service if they are familiar with it or it has featured in the media. A press release is a fairly inexpensive way of getting publicity. No matter what industry you are in, or how big or small your business is you can through your press relase get coverage in trade journals, magazines, blogs, which cover your industry. A press release must be interesting and should be written in the third person. A boring press release will rarely make it into the media and still less pique the attention of its readers or listeners.